If you’re considering buying the wine lover in your life a special wine tasting gift, here’s something to think about: according to research, it’s experiences that’ll make your loved one happy in the long-term, not things.
Of course, this isn’t new news – buying experiences is a modern trend, with many people choosing to spend their money in this way. But it’s worth reflecting on why experiences create more happiness, especially when you’re gift-buyer for friends or family and we want to get it right!
Physical objects last longer, but don’t make us happier
One of the reasons experiences, like wine tasting, can provide longer-lasting happiness is, it’s been suggested, because of our human ability to quickly adapt to new external surroundings.
The physical things we buy we adapt to over time; they become the new norm and fade into the background. In contrast, the happiness we get from experiences doesn’t diminish with time; it actually becomes ingrained in us as a part of our identity.
Indeed, we know from the feedback we get here at Three Choirs, that when people come to us for one of our wine tastings and tours they leave with treasured memories.
Yes, they may also leave with a bottle or two of our English wine, but it’s the wine tasting itself and the experience of sleeping in one of our vineyard rooms that really stays with them. So much so, that we often welcome the same people back year after year!
Shared experiences come out top
The research also suggests that it’s in the sharing of our experiences that real happiness is triggered. An experience that we share with other people, such as a vineyard tour or a wine tasting, makes us feel more connected as human beings.
You’re more likely to feel connected to someone you’ve enjoyed a similar experience with, like a weekend break in the Cotswolds, for instance, than with someone who’s bought the same hoover!
The beauty of a gift experience with Three Choirs, in that case, is that you’re surrounded by like-minded people: wine lovers who like a tasty tipple of the good stuff and enjoy learning how English wine is made.
Give gifts that create memories, not clutter
The best kind of gifts, therefore, seem to be those that stay in your heart and head for a lifetime.
So before you put that silver bottle topper or personalised wooden wine box in your basket, stop and ask yourself, ‘would investing in a wine experience make more sense?’.
If the answer is ‘yes’, then take a look at our wine tasting gift vouchers. From a wine tasting tour and lunch for two, to a weekend stay in one of our luxurious Vineyard Lodges, we’ve wine tasting gifts that are sure to make your loved one’s day.
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