Meet our Winemaker

23 May 2025

Martin Fowke is Three Choirs Vineyard’s winemaker. Now aged 62, he has been with us for over 40 years, having joined in 1984.

He studied agriculture and horticulture at the Royal Agricultural College (now Royal Agricultural University) in Cirencester and went to Three Choirs for some work experience.

Martin said he ‘fell into’ the industry. He met a girl, who he has now been happily married to for many years. Her father ran an apple and blackcurrant farm and planted a vineyard in 1973. Three Choirs Vineyard was born…

He joined when the company was in its infancy and worked his way up quickly.

Martin joked: “I was the only one who knew how to use a computer!”

He left Three Choirs briefly in the 1980s to go travelling. On his travels, he went to the wine making regions of Australia, New Zealand and California and picked up some tips along the way.

On his return to Gloucestershire in 1989, Martin took over the winemaking side of the business.

Martin said: “I wasn’t officially trained, there wasn’t the training that is available to young people these days. I worked with my father in law and learned on the job. I had some very good teachers.”

Our winemaker loves his job and says he has never looked back since those early days.

English winemaking can be more challenging than in other parts of the world, but Martin’s experience means he’s seen it all before and can adapt and change as needed.

He said: “Compared to the rest of the world, the English climate is traditionally less reliable. We have different challenges every year, which gives us the opportunity to do different things every year, and the grapes allow us to make lots of different wines.

“Now England is considered a bona fide wine producing country. Climate change means we get more consistency with the weather and therefore the grapes and the wine.

“Compared to the rest of the England, Three Choirs Vineyard has mild weather, with protection from the Welsh mountains, Cotswold hills and Malvern hills. We get good sunlight and relatively low rainfall. It’s ideal for vines!”

Being a relatively small vineyard, Martin enjoys the opportunity to experiment, alongside producing the  high quality wines our customers love.

“We have a responsibility to produce consistent wines, but the beauty of what we do here is I also have the latitude to be able to experiment. We’re always trying new things and different things.

“Our latest success is an orange wine. This is produced in different parts of the world, but not in England.

“We’re always looking to change and develop. People’s tastes don’t stay still, and the market doesn’t stay still, so we’re always evolving.”

Of all the wines we produce, does Martin have a favourite?

“They’re like children – it’s impossible to choose just one! I’m proud of most of them. The newer wines that come on are always interesting. But the ones I hang my hat on are Bacchus and Siegerrebe.”

After more than 40 years of winemaking in the Gloucestershire countryside, is Martin ready to move on?

“I’ve got a very good team here, who make my life easier. We’ve got a good succession in place, but I don’t plan on retiring any time soon!”


Several bottles of wine are lined up on a wooden table, labelled Three Choirs Vineyards

More from our blog...

27 March 2026
Spring in the vineyard here at Three Choirs Vineyard is an exciting time of year, as we look forward to the bud burst on the vines. It is a relatively quiet season on the vineyard. All the work of the winter has been completed. The pruning must be finished before the vines start to show signs of life, and everything around the vines is tidy, to help reduce disease later in the year. As we move into spring, we hope the pollinators, like bees and insects, have wintered well and will be ready to start their work pollinating around the vineyard. Bud burst can happen any time from mid-April to mid-May and is the time when the vines, which have been dormant through the winter, first begin to produce new shoots. These shoots will become leaves or flowers. During the bud burst phase, the vines are quite susceptible to frost damage. Thomas Shaw, managing director of Three Choirs Vineyard, said: “It’s lovely to see the trees coming into bud in early spring, but we don’t want the vines to be doing that in March. “We don’t like spring to be too early, because we worry about the vines coming into bud and then being damaged by a late frost. “We prefer cold, sunny, dry winters to keep the vines dormant until the risk of frost has passed.” The bud burst is gradual, because all varieties of grape are different. Some varieties come into bud earlier than others, while some are more resistant if there is a late frost. As the buds burst and the leaves start to appear, that’s when we will get a hint of what we might expect in the harvest. The number of buds will indicate the number of potential fruit at harvest. With the excitement of the summer yet to start, spring at Three Choirs is a time to reflect on the beauty of the vineyard. Thomas concluded: “For me, spring is the time I like the most. It is the prettiest time of year. The vines are neat and tidy and there is a little ribbon of bright green new growth across the vineyard from the end of April and into May. “You see it all, full of new hope. Let’s hope it looks like it’s going to be another good year, with everything growing beautifully!” As the vineyard awakens for another promising season, spring is the perfect moment to experience its beauty firsthand. Why not join us for a relaxing break in one of our Vineyard Lodges and see the bud burst for yourself, or settle into our brasserie for a delicious Sunday roast while enjoying the beautiful views across the vineyard under the gentle warmth of the spring sunshine. We’d love to welcome you - come and enjoy the season with us.
winter grape vines at Three Choirs Vineyard
28 January 2026
People often assume a vineyard is dormant in winter, but here at Three Choirs Vineyard it’s actually the beginning of the year and a very important time.
A selection of wine bottles in a cabinet which have been produced by Three Choirs Vineyard
18 December 2025
Three Choirs Vineyard enjoyed an outstanding 2025, with ideal weather, warm summers and a long growing season delivering an excellent harvest.
25 November 2025
With the festive season just around the corner, thoughts turn to Christmas dinner, parties and celebrations. And whether you’re getting the party started or relaxing in front of the TV on Christmas Day evening, you may want to enjoy the festivities with a glass or two of wine. But how do you choose your wine for Christmas? Well the good news is, while you might want to splash out and choose something a bit more special than your usual tipple, there are no rights and wrongs when choosing wine for Christmas. Thomas Shaw, managing director of Three Choirs Vineyard, said: “Don’t feel as though there are any rules to follow. The most important thing is to drink what you enjoy. If you don’t enjoy red wine, don’t drink red wine, drink white instead!” Some people like to enjoy sparkling wine on Christmas Day. When it comes to sparkling wine, people tend to fall into two camps – those who love it and will drink it on every occasion and those who really don’t like it! If you’re someone who isn’t keen on sparkling wine, but you’ve got guests coming round who might enjoy a glass of something fizzy before Christmas dinner, there are a range of options. Thomas continued: “There’s no need to go crazy and buy something expensive. There is a big range of prices from Cava and Prosecco up to top of the range Champagne, so you can spend as much or little as you want. “If you’re going to mix it with orange juice for buck’s fizz, definitely buy something cheaper!” While it’s not usual to have sparkling wine with your Christmas dinner, if you or your guess fancy some fizz with your turkey, just go for it! Alternatively, you might want to enjoy a refreshing white wine at lunchtime, then move to drinking red wine in the evening. Red wine is served warmer and feels like something to be enjoyed when you’re wrapped up warm in front of the fire. But there are no rules that say you have to move from white to red if you don’t want to and there are no rules which tell you exactly when you should make that change. Just do what feels right for you and don’t worry about what anyone else thinks! Whether you’re looking for red, white or sparkling for Christmas, if you want some advice and good value for money, go to a local independent wine retailer. They know all the wines on their shelves and should be able to help you choose something which is just right for you, your family and friends. Don’t be scared to ask for help! Most people will know the names of some popular wines, but won’t know, for example, whether a particular year was a good year. Asking someone who knows wines can be a real help when you are faced with so much choice. In the run-up to Christmas, local wine merchants and vineyards will sometimes hold evenings where you can go along and taste some wines to help you choose. It’s true that the price of a bottle of wine does generally reflect its quality, so when you go to a wine merchant, have a realistic budget in mind and try to stick to it! Unfortunately, wine has got more expensive in recent years, due to poor harvests in Europe, as well as inflation and the rising costs of energy and labour. Because the Christmas period is more than just one day, if you’re interested in trying new wines and finding out more about them, it is a great opportunity to learn more about what you like. Thomas said: “If you buy several different wines and taste them over a few days over Christmas, hopefully you will really like one or two of them. Having a variety over a short period of time means you’re less likely to forget what you like and what you were less keen on. And it’s good fun!” Could there be a better way to choose your wine for Christmas? 
20 October 2025
After the earliest harvest on record, brought about by the warm summer, the last grapes of 2025 were picked here at Three Choirs Vineyard on 9th October. The harvest is the biggest and most important event every year on the vineyard calendar. And the key thing for us is the quality of fruit, rather than the quantity. Thomas Shaw, managing director of Three Choirs Vineyard, said: “If we have a lot of fruit, we generally don’t get such good quality. This year we’ve got very good quality grapes! “It’s not such a good year for making sparkling wines because the acidity in the grapes was low due to the high temperatures, but 2025 is an excellent year for making still wines.” Now the grapes have all been picked and pressed, they are in tanks in the winery and fermentation is taking place. By the end of November or early December, fermentation should be complete, and the winemakers will start to taste the individual tanks and decide how that wine is going to be used – whether it is going to be a blend or a single variety. Those decisions will be made before Christmas this year, rather than afterwards, as is often the case.
Harvesting grapes at Three Choirs Vineyard
29 September 2025
Last month, we told you all about our plans and hopes for harvest at Three Choirs Vineyard. Now, a few weeks on, we can tell you all about how successful it was. Harvest 2025 was the earliest harvest on record for us, after a very dry and consistently warm summer. We started picking two weeks earlier than usual and will finish picking three weeks earlier, at the start of October. Some years, when we’ve had a very late harvest, it has lasted almost until December. But this year has been a fast and furious harvest! We’ve had a bit of rain during September. This can prove problematic during harvest, but we’re pleased to say it was nothing disruptive this year. In fact, the weather has stayed perfect through to the end of September, to keep the grapes in good condition. The positive news is that it wasn’t just an early harvest – it was a good one, with very high quality grapes. The 2025 wines which will start to come out in the middle of next year should reflect that.