Three Choirs hits the headlines

27 June 2025

Three Choirs Vineyards was recently featured in the national media. 

Not only was it named in the feature 11 of the best vineyard stays in the UK in The Times online, it also had an entire feature devoted to it in the Express online and appeared in the world’s longest running women’s magazine.

The People’s Friend is a weekly magazine full of lifestyle, cooking and gardening features, along with short stories and fiction serials.

Ahead of English Wine Week (21st to 29th June), we were featured in an article highlighting three UK vineyards – Aldwick Estate in Bristol, Chet Valley Vineyard in Norfolk and, of course, Three Choirs Vineyards, right here in Gloucestershire.

The article said there are more than 1,000 vineyards in the UK and that winemaking is one of the fastest growing sectors of agriculture. We’re pleased to say that The People’s Friend said Three Choirs is a ‘top-drawer example’ of an English vineyard, producing around 250,000 bottles a year.

The article quotes our managing director, Thomas Shaw, who said: “Three Choirs Vineyard’s focus is the quality of the wines and the visitor experience.”

He added: “As the climate changes, more and more varieties can be grown in the UK.”

The article shared that most of our wine is sold direct to customers online, to wine merchants or consumed by guests at our brasserie at the vineyard, with a small number of bottles sold to Waitrose.

The People’s Friend chose one favourite wine from each of the three producers featured. Its choice from Three Choirs was the Coleridge Hill 2023 – a dry white wine produced from Madeleine Angevine and Phoenix grapes.

The magazine said: “With its fresh fruity aromas, especially apple, it’s zesty on the palate thanks to the ripe fruit flavours, and offers a long, crisp finish.”

A bottle of Coleridge Hill wine from Three Choirs Vineyard - The People's Friend favourite white from the collection

The Times’ online article focused less on the wine and more on our accommodation. The article is a round-up of vineyard accommodation in England and Wales: “From cosy B&Bs to luxury hotels, shepherd’s huts to treehouses.”

The article said: “The reputation of British wine has followed a similar trajectory to that of British food: once an international joke, it is now celebrated at home and abroad. British sparkling wines beat their better-known rivals in blind tastings… 

“The steep rise in wine quality has been matched by a huge growth in wine tourism. Some have simple B&Bs offering little more than a vineyard tour and tasting, while others have luxury hotels with a Michelin-starred restaurant. Wherever you spend the night, all have the same benefit: there’s no argument about whose turn it is to be the designated driver for the evening.”

The Times described Three Choirs Vineyards as ‘Best for a romantic weekend away’.

It said: “Gloucestershire is home to one of England’s oldest commercial vineyards. Three Choirs was planted as an experiment in 1973, and the original half-acre of vines now extends across 75 acres, just south of the Malvern Hills.

“The vineyards produce 12 white, red, rosé and sparkling wines, which can be sampled either on an afternoon self-guided wine tasting and vineyard walk, or with a member of the winemaking team to offer expert analysis; order a bottle of your favourite with a tapas supper in the Brasserie afterwards. 

“The 11 guest rooms are designed with couples in mind. Whichever you book, there is peace and privacy throughout your stay.”


And the Express devoted an entire feature to Three Choirs - I stayed at Three Choirs Vineyards who produce wine for Jeremy Clarkson - it was incredible.

Journalist Sophie Harris wrote: “Summer is the perfect time to stay at a vineyard and to sample some fine wines. I recently took a trip to Three Choirs Vineyards in Gloucestershire, and I couldn't recommend it enough.”

She continued: “Unlike other vineyards I’ve been to, this one is open all year round, meaning you can experience the frosty winter mornings, as well as warm summer evenings. I've been to many vineyards over the years, and Three Choirs Vineyards felt different, more intimate, more welcoming and the best views I've ever experienced.”

Sophie enjoyed her meal at the Brasserie and said the tapas dishes really complemented the wine. She also experienced wine tasting outdoors in beautiful weather, which she described as one of the best wine tasting experiences she’d ever had. The journalist added that she was fascinated by the winery and the different processes for each of the wines we make.

She praised the charcuterie board offered with the wine tasting, as she said she prefers the taste of wine when accompanied by food, but that food isn’t always offered elsewhere.

She wrote: “My favourite wine on offer at the vineyard was Bacchus 2022, an elegant, dry, aromatic wine with intense fruit character. The rosé was also delicious with ripe berry fruit aromas, and it's sold at Jeremy Clarkson’s Farmer’s Dog pub.”

Sophie concluded: “The stay was very enjoyable and relaxing, and I hope to revisit again in the future.”

If you would like to experience what The Times and Express describe, book one of our luxurious Vineyard View Rooms or Luxury Vineyard Lodges to really get away from it all.

It is a real honour to get a mention in three such different, but equally well respected media, and we look forward to welcoming guests who have just discovered us through either The People’s Friend, The Times or Express articles.

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Martin, the winemaker, stood in the winery at Three Choirs inspecting a glass of wine

Meet our Winemaker

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Martin Fowke is Three Choirs Vineyard’s winemaker. Now aged 62, he has been with us for over 40 years, having joined in 1984. He studied agriculture and horticulture at the Royal Agricultural College (now Royal Agricultural University) in Cirencester and went to Three Choirs for some work experience. Martin said he ‘fell into’ the industry. He met a girl, who he has now been happily married to for many years. Her father ran an apple and blackcurrant farm and planted a vineyard in 1973. Three Choirs Vineyard was born… He joined when the company was in its infancy and worked his way up quickly. Martin joked: “I was the only one who knew how to use a computer!” He left Three Choirs briefly in the 1980s to go travelling. On his travels, he went to the wine making regions of Australia, New Zealand and California and picked up some tips along the way. On his return to Gloucestershire in 1989, Martin took over the winemaking side of the business. Martin said: “I wasn’t officially trained, there wasn’t the training that is available to young people these days. I worked with my father in law and learned on the job. I had some very good teachers.” Our winemaker loves his job and says he has never looked back since those early days. English winemaking can be more challenging than in other parts of the world, but Martin’s experience means he’s seen it all before and can adapt and change as needed. He said: “Compared to the rest of the world, the English climate is traditionally less reliable. We have different challenges every year, which gives us the opportunity to do different things every year, and the grapes allow us to make lots of different wines. “Now England is considered a bona fide wine producing country. Climate change means we get more consistency with the weather and therefore the grapes and the wine. “Compared to the rest of the England, Three Choirs Vineyard has mild weather, with protection from the Welsh mountains, Cotswold hills and Malvern hills. We get good sunlight and relatively low rainfall. It’s ideal for vines!” Being a relatively small vineyard, Martin enjoys the opportunity to experiment, alongside producing the high quality wines our customers love. “We have a responsibility to produce consistent wines, but the beauty of what we do here is I also have the latitude to be able to experiment. We’re always trying new things and different things. “Our latest success is an orange wine. This is produced in different parts of the world, but not in England. “We’re always looking to change and develop. People’s tastes don’t stay still, and the market doesn’t stay still, so we’re always evolving.” Of all the wines we produce, does Martin have a favourite? “They’re like children – it’s impossible to choose just one! I’m proud of most of them. The newer wines that come on are always interesting. But the ones I hang my hat on are Bacchus and Siegerrebe.” After more than 40 years of winemaking in the Gloucestershire countryside, is Martin ready to move on? “I’ve got a very good team here, who make my life easier. We’ve got a good succession in place, but I don’t plan on retiring any time soon!”
A bunch of black grapes hanging from a grape vine in the summer sun

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Here at Three Choirs Vineyard, we are committed to being as sustainable as possible. However, the vineyard isn’t organic. We do believe it’s not possible to be fully organic in this country, but we do limit our use of pesticides to the absolute minimum. We probably use about a quarter of what we are legally allowed to use. One way we reduce our use of pesticides is by using foliar feeds made from seaweed extracts. Foliar feeds feed the vine directly through the leaf, allowing the vines to absorb essential elements quickly. The theory behind using these feeds is that, if we keep the vines healthy and strong, they will be better able to defend themselves from disease. In the UK, the biggest risk to vines isn’t from insects, it is from mildew. Mildew can slow down the growth of the vines and reduce both the quantity and quality of the grapes. It can also weaken the plants and make them more vulnerable to disease or insects. Grapes like cold weather in winter and warm, dry weather in the summer. But in this country, we have a lot damp, warm weather, which causes mildew to thrive. If we have a year like we had in 2024, there can be a lot of disease, which impacts our harvest. We don’t have any irrigation in the vineyard, so our water consumption is probably lower than you would expect for a business like ours. In fact, we don’t have a huge amount of water available, so we do have to be careful not to use too much. We use water sprays and pressure to clean out our tanks, which clean effectively using a lot less water than other cleaning methods. Glass production and transport uses a lot of energy. This can have a really negative impact on the wine industry’s sustainability, so it is important to us to use the lightest weight glass we can for our bottles. Thomas Shaw, managing director, said: “The problem is there’s a consumer reaction to the weight of a bottle. People pick up a light wine bottle and think it’s cheap, whereas we pick up a light bottle and say, ‘Isn’t that amazing?’” Although the bottles for sparkling wine are always thicker and heavier – they have to be to take the pressure of the secondary fermentation which takes place in the bottle and causes the bubbles.
A statue on top of a hill with a view of a city.

Exploring the Three Counties: Day trips from our vineyard

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There is nothing better than relaxing at our vineyard with a leisurely walk among the vines, a delicious lunch at our brasserie and a fun wine tasting session. But that’s not all there is to do here! Three Choirs Vineyard makes a great base to explore the Three Counties of Gloucestershire, Worcestershire and Herefordshire. We’re located between Newent and Dymock in the Forest of Dean in Gloucestershire, close to the borders of both Herefordshire and Worcestershire. If you enjoy walks in the countryside, you’ve come to the right place! The Malvern Hills are a half hour drive away and provide lots of walks of varying lengths with some fantastic views on a clear day. Or if you prefer your walks to be a bit flatter, there are plenty of options in the Forest of Dean. The circular 4.5-mile Sculpture Trail walk is perfect for working up an appetite. Or try the Cannop Ponds walk – just two miles and no stiles, talking in the ponds, a Forest Freemine and an unusual monument. Mallards Pike is one of the most scenic spots in the Forest of Dean and offers a variety of walking routes, as well as Go Ape for the most adventurous. You can also hire bikes at Pedalabikeaway Cycle Centre in Cannop Valley – the only mountain bike hire location in the Forest of Dean with direct access to all the mountain bike trails in the forest. Or for a more relaxing alternative, Dean Forest Railway runs steam trains on Wednesdays, Saturdays and Sunday on a nine mile, 90-minute round trip with five stations along the way. We’re just 11 miles from Gloucester, with its historic cathedral and docks, as well as outlet shopping at Gloucester Quays and the new Gloucester Food Dock, with an array of independent local food and drink businesses offering something for everyone. And if you’re a rugby fan – why not catch a game at the legendary Kingsholm? Or stay on the A40 just a bit longer and head for Regency Cheltenham for shopping or its famous festivals – Jazz in May, Science in June, Music in July and Literature in October. And don’t forget racing at Cheltenham Racecourse if you enjoy a bit of a flutter! Closer to the vineyard, but only happening once a year is the Kempley Daffodil Weekend. Taking place in the middle of March, the weekend offers visitors daffodil teas, bacon butties, guided walks, the daff-and-ride bus and the main event of a glorious carpet of wild daffodils. And Dymock’s annual Daffodil Weekend and Spring Fayre takes place at a similar time (but not the same weekend) at Dymock parish hall. There is also the circular ‘Daffodil Way’ footpath covering around eight miles. The daffodils can be seen from the roads between Newent and Dymock in the spring and local maps showing the daffodil fields can be picked up from Kempley village hall. If you don’t mind a slightly longer drive, Hay-on-Wye is world renowned for books and bookshops, occupies a unique position on the border between England and Wales, and is a beautiful place to explore. The world famous, annual Hay Festival takes place at the end of May every year.
A view from the bottom of the vineyard looking up to the Brasserie restaurant

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